Simon joined Banki Haddock Fiora in 2000 after working as a partner at a large patent attorney firm in New Zealand. He is a registered trade marks and patent attorney and advises a wide range of clients on trade mark, registered design and patent law, and develops and applies clearance, protection and enforcement strategies for the clothing, engineering, entertainment, fast-moving consumer goods, electronics and information technology industries.

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Simon has been recognised in the World Trademark Review 1000 – The World’s Leading Trademark Professionals and is actively involved in the International Trademark Association (INTA), including serving on INTA’s Trademark Office Practice Committee. He is a member of the Intellectual Property Society of Australia and New Zealand.

Testimonials

“Deep knowledge of trademark law both Australia and New Zealand allow him to give excellent counsel in a practical and responsive manner” World Trademark Review 2018

Simon provides “timely and pragmatic advisory support and is an authority on Trans-Tasman IP protection” World Trademark Review 2019

“Is a prosecution and enforcement maestro with wide sectoral knowledge.” World Trademark Review 2020

“An authority on trademark issues related to counterfeit and grey market goods, Simon Kneebone focuses on both prosecution and enforcement matters.” World Trademark Review 2021

“The composite prosecution and enforcement partner behind the firm’s success is Simon Kneebone. Kneebone is a personal favourite of several clients for ‘lodging trademark applications, and handling examination objections and oppositions to secure registration of brands in Australia and New Zealand. In addition, his work also covers protection of [their] brands, such as handling customs seizures, letters of demand to infringers and working with market places in which infringers operate. Simon also provides strategic advice to maximise protection for [their] portfolio.’ A representative of a major Australian client added he ‘has looked after the Group for many years. His attention to detail and follow-up has been flawless. His professionalism and expertise have been consistent and concise in every aspect. We have not missed a single registration or renewal date.’ Foreign peers note that Kneebone’s ‘ability to deliver comprehensive and effective legal solutions has earned him great respect within the industry.’” World Trademark Review 2025

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