Alison is a highly regarded intellectual property lawyer with extensive experience advising clients on all aspects of branding and trade mark law. Since joining Banki Haddock Fiora in 2011, Alison has worked with some of the world’s most valuable and well known brands, advising on global branding and registered designs strategies, IP portfolio management, and enforcement. She has represented leading Australian and international companies in trade mark and designs matters, as well as licensing negotiations, domain name disputes, and brand protection strategies, focusing on protecting and maximising the value of clients’ brands and designs. She provides strategic and tailored advice to businesses of all sizes in matters in Australia and New Zealand, as well as advising clients on global IP portfolio strategy through her deep network of trusted international practitioners.

Alison has been recognised in the World Trademark Review 1000 – The World’s Leading Trademark Professionals (2019-2025), including as a “Gold” ranked practitioner in 2025, in the Managing Intellectual Property IP Stars as a Trade Mark Star – Australia (2021-2024) and a Rising Star – Australia (2018). She has been recognised in Legal 500 – Intellectual Property, Australia (2022-2023) and as a Rising Star (Intellectual Property) in Doyle’s Guide (2016).

Alison is actively involved in industry organisations, including the International Trademark Association (INTA), where she serves on the Internet Committee and the ICANN Engagement sub-committee. She is also a member of the NSW Committee of the Intellectual Property Society of Australia and New Zealand (IPSANZ).

Testimonials

“Alison McGinn, lauded by peers for her ‘exceptional leadership, deep expertise in IP law, strategic vision and dedication to client success which has contributed significantly to the firm’s reputation for excellence’.” World Trademark Review, 2025

“Friendly and accommodating, extremely responsive, practical and business focused and gives clear, reliable counsel at a reasonable cost.” World Trademark Review, 2023

“Alison is very personable and responsive and her advice practical. She has sound judgement and is never afraid to give her honest opinion.” World Trademark Review, 2021

“Alison McGinn’s extensive knowledge of trademarks, designs, domain names and consumer law is a boon to brand owners.” World Trademark Review, 2020

Alison “is highly knowledgeable about Australian trademark practice, looks at every piece of work with a commercial outlook and is massively responsive. Her excellent service is also great value for money.” World Trademark Review, 2019

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